McVitie’s Jaffa Cakes has launched a 125g block-bottomed bag that will offer consumers a snacking handy pack. Designed to have strong stand out on shelf, the block-bottomed bag is ideal for eating on the move.

McVitie’s mini Jaffa Cakes bags are available in cases of 12 and are supplied in shelf-ready packaging. Each 125g block-bottomed bag has an suggested selling price of £0.79.