What is believed to be the world’s first ever three-dimensional, pop-up leaflet label has been created by Inprint.

Pop:text combines the benefits of standard leaflet labels with dynamic three-dimensional pop-up techniques. This will add movement and interactivity to the label, enhancing the impact of on-pack sales promotions.

Inprint’s paper engineering techniques allow for complex 3-D shapes such as animals and cartoon characters to be manufactured. It is anticipated that pop:text will prove successful for promotions for children’s products. Applications could include a range of collectable labels.