New zipper technology from Zip-Pak provides the convenience of resealability for polyethylene bags of Arctic Glacier Premium® ice.

Arctic Glacier, a leader in the $2.5bn North American packaged ice industry, was looking for a way to differentiate its Premium® ice from other providers and increase retail distribution.

Management saw an opportunity to enhance customer satisfaction by providing a built-in resealable feature on its packaging.

“We gained increased market share because consumers preferred the added convenience of easy storage provided by our quality brand,” notes director of sales and marketing at Arctic Glacier Deina Merschbrock.