The partnership will leverage Digimarc's expertise in digital watermarking techniques for automation solutions to brand protection and traceability
HYBRID Software partners with Digimarc. (Credit: stux/ Pixabay.)
HYBRID Software has partnered with enterprise software provider Digimarc to provide enhanced packaging printing solutions.
The partnership will utilise HYBRID’s advanced software and Digimarc’s expertise in digital watermarking techniques.
HYBRID said that the partnership will deliver an integrated solution for the automation of brand protection and traceability.
HYBRID Software managing director Patrick Coussement said: “Our partnership with Digimarc will allow HYBRID Software to enhance our technology to address our customers’ increasing needs in sustainable packaging and brand integrity solutions.
Digimarc chief product officer Ken Sickles said: “We are excited to join in this partnership with HYBRID Software. Our organizations will continue to work closely to identify further opportunities for integration and a seamless customer experience across both platforms.”
Digimarc has been providing its Digimarc Verify product through HYBRID Software’s CLOUDFLOW software, to select customers since 2020.
The product is said to facilitate error-free inspection of Digimarc digital watermarks within automated workflow processes.
Digimarc’s digital watermarks support brand protection by providing covert and overt protection for physical products, packaging and digital assets.
Also, the company intends to add Digimarc support to its PACKZ PDF editing software to allow application and detection of digital watermarks in the prepress stage.
Packaging and brand experiences company SGK has implemented new Digimarc functionality in HYBRID’s CLOUDFLOW packaging workflow system, across its facilities.
SGK global operations SVP and chief technology officer Francois Estellon said: “We believe that our partnership with HYBRID Software and Digimarc directly benefits SGK’s global clients by offering advanced levels of automation and quality control on jobs with Digimarc watermarks.
“Our intent is to play a key role in the future development of greater integration of Digimarc watermarking into HYBRID Software solutions, thereby helping the world’s leading brands and retailers accelerate their packaging connectivity and sustainability initiatives.”
Earlier this year, Esko has integrated Digimarc’s Barcode detection and data validation offering into its AVT Print Inspection Solutions.