Rexam Glass Barnsley has produced sexy, 275ml hour-glass shaped flint glass bottles for Bliss, a “sparkling fusion” of Californian Chardonnay and fruit juices, designed to appeal to female drinkers in the 18 to 34 year-old range.
With an ABV content of 5.5%, Bliss is the first RTD product to be manufactured by Scottish Courage.
The distinctive shrink sleeves enhance the bottles’ sleek curves, with bold colours relating to the fruit flavours of the contents.
The Bliss bottles are then sleeved on-line after filling off site. Bliss is currently available in both the on and off-trades throughout the UK.