Host Defense Mushrooms introduces a brand new look and feel to their supplement line packaging
Introducing a brand new look for Host Defense Mushrooms. (Credit: Fungi Perfecti)
Fungi Perfecti, LLC – makers of Host Defense Mushrooms- is excited to introduce a brand new look and feel to their supplement line packaging!
The updated packaging design features a sophisticated jewel tone color palette, visual representations of mycelium, beautiful fruit body imagery, and updated brand and product attribute iconography.
The Host Defense product line will transition into the updated packaging incrementally throughout 2022.
“The previous design holds a lot of sentimental value to those of us who have been here since we launched as a direct line over ten years ago,” says Betsy Bullman, Director of Sales and Marketing. “It’s easily recognizable and includes many visual elements that tell the story of Host Defense. In our redesign process we were able to retain many of those elements by evolving them. For example, the tree line represents the beautiful Evergreen State where we grow our organic mycelium and fruit bodies. The new packaging design incorporates a subtler, dual-toned tree line to reference our geographical place. Our new look stays true to our origins, highlighting mycelium imagery – a major Host Defense brand differentiator – and clearly identifying product benefits so the customer knows exactly what they’re getting.
Regarding the updated design, Founder and Chief Scientist, Paul Stamets said:
I’m so happy about the continued evolution of our Host Defense product line! Mycelium has been such a significant brand differentiator for us, I love seeing it visually represented on our packaging and in our marketing. We are just beginning to untap mycelium’s potential to benefit people and the planet.
One of the things that has remained the same in this new packaging line is the use of 100% PCR plastic – Post-Consumer Recycled Resin, derived from fully recycled plastic – for capsules bottles and powder canisters, 85% recycled paper for cartons, and recyclable amber glass for extracts and MycoShield sprays.
Source: Company Press Release