The collaboration intends to replace rigid plastics with alternative renewable materials for beauty and cosmetics packaging products such as refills, inserts, testers, and other types of applications
Swedish paperboard company Holmen Iggesund and dry forming technology developer Yangi have partnered to develop new biobased and renewable packaging solutions for the cosmetic and beauty industry.
The collaboration intends to replace rigid plastics with alternative renewable materials for beauty and cosmetics packaging products such as refills, inserts, testers, and other types of applications.
Holmen Iggesund future packaging director Hein van den Reek said: “There’s a real sense of urgency to make packaging ever more sustainable and purposeful, and at Holmen Iggesund we see the benefits of working with others to solve challenges faster.
“The collaboration is aimed at helping beauty and cosmetics brands deliver what their customers are demanding – sustainable packaging.
“Holmen Iggesund is always interested in the latest ideas and potential new opportunities for purposeful packaging solutions, such as our Conic concept, launched in 2021.”
The Swedish paperboard company will supply fibre-based materials and Yangi will use its dry-forming technology and additional R&D resources to further advance current and future solutions for packaging producers and brands.
The partnership expects that the shift from fossil-based materials will lower the climate impact of the industry’s packaging production. The move will benefit brands as well as consumers.
Yangi founder Anna Altner said: “Delivering sustainable solutions that eliminate fossil fuels and reduce the carbon footprint of a brand’s packaging can make or break brand loyalty.
“Our dry forming technology offers a unique possibility to move into more resource- and cost-efficient renewable and recyclable packaging.
“The collaboration enables a stronger offer connecting the packaging value chain from raw material to final packaging.”
The partnership was started and will be managed by FutureLab & Partners, a tech accelerator company that supports the transition from non-renewable to renewable resources by working with cosmetics and beauty brands on joint development initiatives.