The packaging solution has been developed using advanced technology to replace plastics with natural materials for formable products
Paperboard company Holmen Iggesund has unveiled a new wood-based packaging solution, dubbed Conic, as part of its sustainable efforts.
Holmen has worked with its partner organisations to develop the new sustainable packaging solution, which will be initially used in the cosmetics industry.
It was developed using advanced technology to replace plastics with natural materials for formable products.
The prototype is a completely wood-based formable premium packaging solution, which shows how three-dimensional products that are generally made from plastics, such as cups and trays, can be produced using sustainable materials.
The new prototype includes a conical shaped refill, which can be used for creams or liquid soaps and a transparent holder.
Holmen stated that the pots look like they are made from plastic and the holder looks like glass, but they are produced using wood fibres.
The outer box is produced using the company’s Invercote paperboard.
Grow, which is a key collaborator in the project, is a brand development consultancy whose Future Packaging Lab work with the engineers at Loop to test commercial applications with the technology.
Holmen Iggesund formables director Hein van den Reek said: “It is through co-learning and cooperating that you make the material, machine, design and brand work together.
“If you work through the value chain, you can come up with products that people need, are sustainable and we know how to treat them in the afterlife.”
The next stages in the development of the technology will consist of an industrial demonstration, in addition to further creating an ecosystem of partners to scale and launch the product into the market.
Holmen Iggesund will showcase the Conic wood-based packaging solution at the LUXE PACK trade show in Monaco. The show will take place from 27 to 29 September 2021.