By joining the 4evergreen alliance, the company will focus on accelerating the circularity of fibre-based packaging

fiber pack

H.B. Fuller has joined 4evergreen Alliance to boost packaging circularity. (Credit: Tongpradit Charoenphon from Pixabay)

Adhesives provider H.B. Fuller has joined a cross-industry alliance, called 4evergreen Alliance, to enhance circularity and sustainability in packaging.

By joining the 4evergreen alliance, which is hosted by the Confederation of European Paper Industries (Cepi), H.B. Fuller will focus on accelerating the circularity of fibre-based packaging.

The alliance brings together a network of up to 90 organisations and stakeholders across the packaging value chain to push for innovation throughout the sector.

It aims to increase the overall recycling rate of fibre-based packaging to 90% by 2030, in addition to contributing to a climate-neutral and sustainable society.

H.B. Fuller global sustainability manager Elizabeth Staab said: “This is both an exciting and challenging period for the packaging industry. Collaboration throughout the supply chain is vital if we are to achieve changes that improve the world for this generation of consumers and beyond.

“Sustainability is a core pillar of our business strategy at H.B. Fuller, and we are joining the 4evergreen Alliance to expand collaboration with a variety of companies.”

To support its innovation and sustainability efforts, H.B. Fuller intends to prioritise technologies to meet regulatory requirements and consumer environmental awareness.

H.B. Fuller offers Sesame sustainable fibre-based e-commerce opening tear, which consists of more than 80% bio-based content and uses a substrate that is sustainably sourced and certified by the Programme for the Endorsement of Forest Certification.

In August last year, H.B. Fuller announced the plans to build a new adhesives manufacturing plant in Cairo, Egypt.