US-based edibles and beverages manufacturer Growpacker announced that it has signed a partnership agreement with InterContinental Beverage Capital (IBC).
Image: Growpacker partnership with InterContinental Beverage Capital. Photo: Courtesy of rawpixel on Unsplash.
IBC is a New York-based advisory and merchant banking firm with representative offices in Atlanta, Boca Raton, Los Angeles, and Lugano, Switzerland.
The firm’s founders and partners have held top executive positions with multiple beverage companies, including MillerCoors, Coca-Cola, Red Bull, Diageo, and Cadbury Schweppes.
IBC has expanded its footprint and influence in the cannabis infused beverage sector over the last year with the spread of the medical and recreational cannabis sector in the U.S.
The term of the agreement will allow Growpacker to leverage IBC for key market development services for its clients entering the THC & CBD infused beverage sector.
Services will include brand development, business strategy & planning, advertising, and merchandising. IBC will have the opportunity to leverage Growpacker for turnkey formulation, packaging, manufacturing, and distribution of THC & CBD infused beverages for their growing list of clients wishing to enter the California market.
Growpacker has been ramping up its strategic partnerships across America to build the most comprehensive, experienced, and collaborative team possible in all ancillary sides of the cannabis industry.
The company believes that the beverage and edible categories are primed for explosive growth over the coming years, and intends to align itself with powerful visionaries and disruptors who share the same vision.
Growpacker CEO and founder Stephen Boyd said: “We are thrilled to be working with such experienced industry experts. Our company’s alignment with other best of breed companies and individuals will assist in hyper accelerating our near and long term goals.”
Source: Company Press Release.