Campbell’s has relaunched its range of Oxo gravies in a new PET jar from RPC Containers Blackburn. RPC says it was chosen for its ability to work “within tight manufacturing guidelines and swift deadlines.”
Replacing glass jars, the PET packs are supplied in easy-to-handle 170 and 300g curved jars incorporating shrink sleeves form Fuji. Each variant has a different coloured sleeve, applied on-line at RPC Blackburn, while Mass Mould supplied the colour-matching caps.
Campbells innovations marketing manager Roisin McCart comments: “The PET jar from RPC Blackburn suggests both a premium product and everyday practicality. As such we are sure that it is the right container to help place Oxo Gravy Granules at the forefront of consumer affection.”