William Grant & Sons has unveiled new packaging for Grant’s, which is claimed to be the world’s number three Scotch whisky.

Grantwhiskey

Image: William Grant & Sons Holdings has unveiled new packaging for Grant’s Scotch whiskey. Photo: courtesy of William Grant & Sons Holdings Ltd.

The global brand refresh of the Scotch whisky includes new packaging with a renaming of its signature blend, refined core range and new communication strategy.

From August, Grant’s Triple Wood will be available in 70cl and 1L bottles in all major retailers and replaces Grant’s Family Reserve.

The 70cl bottle will be available at the price of £15.00, while the 1L bottle will be available at the price of £19.50.

Grant’s Triple Wood Smoky and Grant’s 8 Year Old Sherry Cask Finish variants will be available in the second half of this year.

Grant’s Rum Cask Finish variant will be available from this month in Sainsbury’s at a price of £19.00.

According to the company, Grant’s Triple Wood is a new way of communicating the superiority of the liquid through its whisky.

Grant’s chief marketing officer Philip Gladman said: “While other blended whiskies are declining, Grant’s continues to go from strength to strength, leapfrogging others to become the world’s number three Scotch whisky.

“As the whisky that holds the family name, we have big ambitions to be the most distinctive player in Scotch whisky and are proud to celebrate our Triple Wood maturation, the key to our exceptional taste, with a new global brand refresh.”

Grant’s Triple Wood liquid is perched in three types of cask, including Virgin Oak that offers spicy robustness.

American Oak provides subtle vanilla smoothness and Refill Bourbon adds brown sugar sweetness.

Through using triple wood process, the Grant’s Triple Wood Smoky is matured in three types of casks.

Grant’s Cask Editions are blended Scotch whiskies finished in a selected final cask for better flavor.

By aggregating traditional whisky blend with exotic flavours from the Caribbean, the Grant’s Rum Cask Edition is matured in oak barrels before ageing further in barrels that earlier held rum.

William Grant & Sons markets single malt Glenfiddich, The Balvenie range of handcrafted single malts, spirits brands such as Monkey Shoulder, Hendrick’s gin, Sailor Jerry spiced rum, Tullamore D.E.W. Irish whiskey, Drambuie Scotch Liqueur, in addition to Grant’s Scotch whiskey.