The TruRenu brand, which is designed to help customers achieve their sustainability goals, includes sustainable products such as pouches and film laminations that qualify for the How2Recycle store drop-off label programme

Truerenu

Glenroy has unveiled new sustainable flexible packaging brand TruRenu. (Credit: Glenroy, Inc.)

US-based Glenroy has unveiled a new sustainable flexible packaging brand, TruRenu, for food, beverage, pharmaceutical, pet food & treats, nutraceutical, personal care and household products industries.

Designed to help customers achieve their sustainability goals, the TruRenu brand includes pouches and film laminations that qualify for the How2Recycle store drop-off label programme.

The brand also consists of post-consumer recycled (PCR) pouches and film laminations made with up to 53% recycled content, the premade STANDCAP Pouch in a PCR format with up to 48% recycled content and the new recycle-ready premade STANDCAP Pouch.

The STANDCAP Pouch is a 100% polyethylene structure, which is said to meet all the critical technical recycling guidelines from the Association of Plastic Recyclers (APR).

Glenroy business development vice president Evan Arnold said: “As an active participant in the circular economy, Glenroy is focused more than ever on delivering sustainable flexible packaging solutions for our customers, retailers, and consumers.

“The TruRenu sustainable flexible packaging portfolio represents our commitment to help brands meet their stated sustainability goals, and our dedication to providing sustainable flexible packaging solutions that protect products and the environment.”

Glenroy is exhibiting the new sustainable flexible packaging portfolio at Pack Expo Las Vegas event, which is being held between 27 September and 29 September.

Glenroy stated that its team of professionals continues to work with brand owners, partners, retailers, and vendors to create new ways to minimise the environmental impact of flexible packaging.

Based in suburban Milwaukee of Wisconsin, Glenroy is engaged in the manufacturing of sustainable flexible packaging films and stand-up pouches for different end uses, including food and beverage, household products, personal care, pharmaceutical, pet food & treats, nutritional, cosmetic, medical device, and industrial.