Brook + Whittle offers sustainable labelling solutions serving consumer end markets, including personal care, beverage, food, healthcare, and household products
Private equity company Genstar Capital has agreed to acquire US-based sustainable labelling solutions provider Brook + Whittle from TruArc Partners for an undisclosed sum.
Based in Guilford, Connecticut, Brook + Whittle offers sustainable labelling solutions serving consumer end markets, including personal care, beverage, food, healthcare, and household products.
Brook + Whittle CEO Mark Pollard said: “We are passionate about leaving the world in a better place than we found it. Our mission to drive brands towards 100% sustainable packaging is enabled through product innovation and our technologically advanced platform.
“We deliver highly complex decorated labels that capture consumers’ attention on branded goods that are recognised around the world.”
With a focus on sustainable solutions and decorative effects, Brook + Whittle offers pressure-sensitive labels, shrink sleeves and flexible packaging to its customers.
The company also has a wide variety of specialised printing expertise, including flexographic, rotogravure, and digital. The company manages eight production facilities across the US.
Genstar Capital managing director David Golde said: “Brook + Whittle is at the forefront of the high-growth premium and sustainable label space. Their focus on technology and sustainability differentiates the company from its competitors, and Brook + Whittle’s marquee customers have come to rely on them to deliver value-driven innovation.”
Wells Fargo Securities is acting as an exclusive financial advisor to Genstar on the deal, while Baird is acting as an exclusive financial advisor to TruArc Partners.
In 2017, Genstar Capital acquired US-based company Tekni-Plex, which produces products, components and materials for healthcare, speciality packaging and food packaging applications.