An alternative to traditional tube packs aimed at attracting younger customers has been developed by RPC Verpackungen Kutenholz for its customer Schwarzkopf & Henkel.

The 150ml tottle, being used by the Taft Haircare brand, incorporates a stylish flip-top closure from Seaquist Closures Europe.

Extrusion blow moulded in PET, the pack’s clarity allows the vibrant gels to make the most of shelf space in comparison with typical tube designs.

The wide body also offers easy handling and dispense and provides a large decoration area. The new pack was devised directly by the two companies without the use of outside consultancies. The range includes five gels for different hair types.