Brand Partners with TerraCycle to Offer Consumers Way to Recycle Product Waste

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The Firefly Free Recycling Program provides consumers the opportunity to recycle battery powered toothbrushes, replacement brush heads, empty toothpaste tubes and caps, floss packaging, and outer plastic packaging. (Credit: amirhosein esmaeili on Unsplash)

Firefly, a leading provider in children’s oral care solutions, is taking action to reduce the amount of waste making its way into landfills. In partnership with international recycling leader TerraCycle, Firefly is offering consumers in the contiguous United States a way to responsibly recycle waste from their products.

The Firefly Free Recycling Program provides consumers the opportunity to recycle battery powered toothbrushes, replacement brush heads, empty toothpaste tubes and caps, floss packaging, and outer plastic packaging.

“At Firefly, we are committed to doing as much as possible to reduce waste from our packaging and products,” said Ashley Jennings, Sr. Brand Manager for Perrigo. “We are excited that this partnership with TerraCycle will provide a seamless way for more people to easily recycle their Firefly products.”

Consumers can visit www.fireflytoothbrush.com/firefly-recycles to learn more about the partnership and qualifying products and packaging. There, they can simply sign up for the program and download a free, prepaid shipping label to ship their well-used Firefly products to TerraCycle. Once received, packaging is cleaned and separated by material type. The materials are then recycled into products for people to enjoy in new ways.

Consumers can also earn recycling rewards for every shipment sent in through TerraCycle. Rewards can be redeemed in the form of a donation to a school or charity of their choice.

“Now more than ever, consumers don’t want to sacrifice the planet for their own convenience,” said Tom Szaky, CEO and founder of TerraCycle. “Together, Firefly and TerraCycle will keep as many of these used products and packaging out of landfills as possible, allowing consumers to continue to enjoy clean teeth and a clean environment at the same time.”

Source: Company Press Release