With shrink film popularity doing anything but shrinking, Eastman Chemical has developed its Embrace resin to hug contours and meet demand for attractive graphics.

Key features of the copolyester are its ability to fit unusual, bespoke container shapes with shrink potential of over 70%. Flat shrink curve and low onset temperature properties enable it to run at high production speeds. It also sports low natural shrinkage to prevent deformation, while high surface tension aids gravure or flexo printing.

On top of full body shrink labels, Embrace is suitable for wine caps, tamper-evident seals, overwraps and multipackages.