The quantitative online survey undertaken by market research firm Kantar Group on the behalf of the Norwegian carton producer revealed that the smaller the carton's carbon footprint, the more appealing it is to buyers of plant-based drinks
A study commissioned by Elopak in Germany revealed that consumers in the country prefer the most environmentally friendly carton packaging that is possible when buying plant-based milk alternatives.
The quantitative online survey was undertaken by market research firm Kantar Group on the behalf of the Norwegian carton producer in December 2022.
Recyclability at a high level and a minimal plastic-based content is thought to be essential factors with unbleached, brown beverage containers doing better than white ones, found the survey.
The study also revealed that the smaller the carton’s carbon footprint, the more appealing it is to buyers of plant-based drinks. It also noted that cartons with gable tops are most noticeable in comparison to other packaging for beverages made from plants due to their distinctive shape.
According to the research, 83% of the respondents stated that sustainability in packaging is “important” or “very important” for drinks made from plants. It was found that 47% of respondents want 100% recyclable packaging, and 40% prefer to use the least amount of plastic that is possible.
The majority of respondents believed that a natural-looking carton built from brown paperboard is the most ideal for the plant-based drinks category. The latest technological innovations that enhance the eco-friendliness of the carton also boost its popularity, found the study.
Cartons that are free from aluminium, in which the plastics are also made from renewable materials, did the best in the study. This is because carbon emissions are reduced by 50% compared to an aluminium layer.
Elopak stated: “Building on the inherent sustainability of its Pure-Pak cartons, Elopak offers a number of environmentally friendly innovations, such as natural brown board cartons for fresh and aseptic products, and cartons made with bio-plastics derived from tall oil.”