The Pure-Pak eSense carton has been designed in line with the company’s initiatives, which support the net-zero circular economy
Carton packaging and filling equipment supplier Elopak has introduced a new environmentally friendly aseptic carton called Pure-Pak eSense.
With ‘e’ standing for eco-friendly, the new Pure-Pak eSense features the same shape as the company’s consumer-friendly Pure-Pak Sense aseptic carton.
Elopak has used the technology from its fresh portfolio to develop the new carton.
The technology will help the carton to preserve product integrity, safety, and lifespan without the support of an aluminium layer that is commonly used in aseptic packaging.
The elimination of the aluminium layer will help reduce the carbon footprint of the carton by 28% and supports full recyclability, said the company.
Elopak CMO Patrick Verhelst said: “Today brands and consumers are constantly looking for new ways to further reduce their environmental footprint, without compromising on functionality.
“We are excited to add this latest innovation to our offering and provide our customers in the aseptic segment with an even more sustainable packaging solution.”
Elopak has designed the Pure-Pak eSense carton in line with its initiatives that support the net-zero circular economy.
The company is working to replace plastic bottles with fully renewable and low carbon cartons, which serve as a natural, sustainable and convenient alternative.
Elopak sustainability director Marianne Groven said: “The addition of the Pure-Pak eSense carton to our offering is important because it means our customers in the aseptic segment will also be able to select an aluminium-free option.”
Elopak already offers Natural Brown Board cartons for customers across both fresh and aseptic segments.
Last year, the company launched the Pure-Pak Imagine carton that consists of 46% less plastic and is available as fully forest-based.
In October last year, Swedish dairy products producer Skånemejerie launched its organic milk in Elopak’s Pure-Pak cartons with no plastic caps.