China-based Easy Print has partnered with Hewlett Packard division HP Indigo Digital Press.
The alliance will focus on product development, technological upgrades and market development.
It intends to achieve mutual benefits in China and other parts of the world.
Easy Print is an online printing platform, which has seen rapid growth in the country in the last few years.
Some of the company's investors include SBCVC, Fosun, and JAFCO.
Easy Print claims to be following ‘enterprise-level sharing economy’ business model, and the company integrates upstream manufacturers on one side, and connects downstream industry customers on the other.
Easy Print uses SaaS platform and Big Data and it optimizes resource allocation within the industry. At present, the company has more than 300,000 small and medium-sizes enterprises and 1000 large corporations, while integrating with more than 10,000 commercial printing, digital printing, gifts, packaging, consumable items, printing raw materials and decoration project manufacturers in China.
On the other hand, HP Indigo offers digital printing solutions across the world. In the recent years, the company’s reputation has grown in China, adding more and more Chinese clients.
As per the new partnership, Easy Print and HP will promote automated and digitalised production. The two companies also plan to develop more personalised and cutomised products for their clients across labeling and packaging sectors.
HP Indigo Digital Printing vice president and general manager Alon Bar-Shany said: "As an emerging force in the transformation of China's printing industry, as well as a leading force in enterprise-level service sector, Easy Print's advantage in customer service will supplement our strengths in digital printing technology and provide higher-quality creative products to our end users.”
Easy Print founder and CEO May Cheung said: "Through this partnership, Easy Print will further expand its personalized products procurement business and provide clients with high-quality and personalized services.
“Meanwhile, suppliers on our platform will receive increasing numbers of customized orders, and their quality, productivity and profits will likewise increase. Our goal is to become a global enterprise-level procurement platform, and our partnership with HP will accelerate this globalization process."
Image: Easy Print Founder and CEO May Cheung and HP Indigo Digital Printing Vice President and General Manager Alon Bar-Shany. Photo: courtesy of PRNewswire.