Eastman Chemical Co has joined Rexam as headline sponsors of the Packaging Innovation show, part of Total Processing & Packaging 2004.

“Packaging design and its influence on the development of packaging materials is becoming increasingly important and the need to raise awareness on the confluence of design and materials is driving Eastman’s participation in this exciting initiative,” said Gaylon White, managing director, industry programs for Eastman.

Total organisers say the he innovation show will reflect the growing influence of design and innovation on the marketing of new products and provide a showcase of the best creative thinking applied to packaging in the retail environment in 2020. It will feature a series of interactive displays illustrating the role packaging materials and container design play in the brand development.