The companies will work together to develop an inclusive, tactile solution for product labelling

Domino

Domino and P&G have collaborated to design tactile-based bottle for visually impaired consumers. (Credit: Domino Printing Sciences plc)

Domino Printing Sciences has collaborated with consumer and personal care products provider Procter and Gamble (P&G) to develop a tactile-coded bottle design for visually impaired consumers.

The partnership will focus on the development of an inclusive, tactile solution for product labelling.

The new tactile solution will allow visually impaired consumers to easily differentiate personal care products during use.

P&G inclusive design special consultant Sumaira Latif said: “We realised that we have a huge opportunity to improve our products and packaging, and to encourage other businesses to do the same.”

For making new stripes and circles approach suitable for consumers, P&G provided the newly-coded Herbal Essences bio:renew bottles to the Royal National Institute of Blind People (RNIB) in the UK for consumer testing.

According to the company, a follow-up focus group with visually impaired consumers approved the new inclusive bottle design.

Following the success of the initial trial, P&G introduced the new inclusive design across all its US range of Herbal Essences bio:renew shampoos and conditioners.

The long-term aim of P&G’s project is to inspire more manufacturers to create inclusive packaging designs for beauty and personal care products, which can be easily used by visually impaired consumers.

Domino global account manager Nitin Mistry said: “We are really passionate about helping our customers to produce products which enrich the lives of consumers, and which can be used and enjoyed by everyone, regardless of their circumstances.

“As such, we are thrilled to have worked with P&G on this project and would welcome discussion with any other organisation who is looking to design inclusivity into their product packaging.”

In August last year, Domino acquired automated and vision-based inspection systems provider Lake Image Systems.