A majority of DASANI bottles in the United States—from 20-oz. and 1.5-liter singles to 10-oz. and 12-oz. multipacks—will be offered in 100% recycled plastic rolling out this summer
The brand’s transition to 100% recycled plastic is projected to save more than 20 million pounds of new plastic. (Credit: The Coca-Cola Company)
Two of The Coca-Cola Company’s biggest brands in North America are taking major steps to support a circular economy for plastic packaging. DASANI is rolling out bottles made from 100% recycled PET plastic (excluding caps and labels), and Sprite is transitioning from green to clear plastic to increase the material’s likelihood of being remade into new beverage bottles.
A majority of DASANI bottles in the United States—from 20-oz. and 1.5-liter singles to 10-oz. and 12-oz. multipacks—will be offered in 100% recycled plastic rolling out this summer. In Canada, this innovation spans all DASANI bottles. The shift supports both DASANI’s pledge to remove the equivalent of 2 billion virgin plastic bottles from production by 2027 compared to 2021 levels and the company’s World Without Waste goal to use at least 50% recycled material in its bottles and cans by 2030.
The brand’s transition to 100% recycled plastic is projected to save more than 20 million pounds of new plastic, compared to 2019, and cut more than 25,000 metric tons of greenhouse gas emissions (creating bottles from recycled plastic uses less energy than virgin PET) in 2023 alone.
The DASANI announcement follows a successful launch of 100% recycled plastic bottles in New York, California and Texas, which also included Coca-Cola Trademark 20-oz. bottles. The launch helped the Coca-Cola system identify the best-quality sources of recycled PET (rPET) and fine-tune production processes needed to make 100% recycled plastic bottles.
The initial launch helped drive consumer awareness through the bold, on-pack “100% Recycled Bottle” and “Recycle Me Again” calls-to-action also used on retail signage and other communications. DASANI bottles will continue to feature this messaging.
DASANI has long been at the forefront of sustainable innovation. Over the last decade, America’s leading bottled water brand has unveiled a steady stream of footprint-reducing packaging breakthroughs, including PlantBottle; HybridBottle fusing rPET, PlantBottle material and virgin PET; aluminum cans and bottles; DASANI PureFill package-less water dispensers; and industry-first bottle caps made from recycled high-density polyethylene (HDPE) plastic.
Source: Company Press Release