Crown Europe has invested in the capabilities of its Bevcan Graphics Studio facility, based in Leicester, UK , delivering a 26% increase in activity.

The investments will support the delivery of beverage packaging innovations that increase shelf appeal, convenience and sustainability.

The plant  features new computer-to-plate (CTP) imaging technology and eight-color proofing machine, helping to upgrade flat digital proofing capabilities.

It also includes a new exhibition area, which provides detailed information about sustainability, benefits of metal packaging and decoration, as well as guidance for designing artwork for beverage cans.

The area also provides a detailed overview of the can and end making processes.

Crown has also added new innovation bar to the studio, which covers capabilities ranging from can shaping to end differentiation and provides insight into Crown’s new Colourful World decorative finishes range.

Crown provides beverage packaging solutions for various products ranging from soft drinks to craft beers, as well as coffees and teas to new energy drinks.

The firm produces a range of aluminum and tinplate cans for various beverage applications.

Crown also produces different beverage ends, including standard ends, ring-full ends, as well as SuperEnd, 360 End and Global Vent ends.

With silver or gold finish options, Crown offers a range of standard end sizes for beverage cans.

Crown Bevcan Europe and Middle East graphics general manager Ian Gannicott said: “Crown recognizes that packaging is an essential element of brand identity, which is built on consistency, quality, innovation and graphical excellence.

“Our investments in the Graphics Studio were made with the customer front of mind, and from the results we have seen so far, we are confident that we focused efforts in the right places.

“Each studio professional is highly trained in their respective fields, from proofing and reprographics to design and production."

Crown Holdings, via its subsidiaries, offers packaging products to consumer marketing companies across the globe.


Image: Bevcan Graphics Studio includes a new exhibition area that offers detailed information about sustainability and benefits of metal packaging and decoration. Photo: courtesy of Crown Holdings, Inc.