MillerCoors’ firm Crispin Cider has unveiled new packaging for its Crispin Rosé cider.
Image: Crispin Cider to launch new rose cider in 12-ounce cans. Photo: courtesy of millercoors LLC.
The company is set to introduce rose cider in slim cans, as part of its efforts to provide modern look for the cider.
From September, Crispin Rosé will be provided in 12-ounce cans to the customers. Initially, the cider will be packaged in six-packs.
The new can is completely wrapped with dusty pink and features translucent glimmer, providing an advanced look for the product.
Crispin Cider marketing manager Stephanie Zipper said: “They’re sleek and unapologetically target females, something we’re definitely not shying away from.”
“While Crispin Rosé will continue in six-packs of 12-ounce bottles, the slim cans with the same liquid open the brand to new drinking occasions, especially for outdoor venues such as the beach, pools, festivals and outdoor patios.
The pink-hued hard cider has been produced by using rose petals, hibiscus and blend of fresh-pressed apples and pears.
According to MillerCoors, the pink-hued hard cider helped to increase the sales of Crispin franchise in this year.
Zipp further added: “We’ll get a nice boost from it for the remainder of this year, and we’re really excited to see what we can do with it as part of our refreshed lineup in 2019.”
In January this year, Crispin Cider introduced new year-round Crispin Rosé. Combining the crispness of a cider and beauty of rosé, Crispin Rosé is said to serve as an easy to drink option for both wine and cider consumers.
Crispin Cider said the rose cider was launched in newly designed and modern packaging to serve as better option for social occasions.
MillerCoors operates Crispin Cider, which is an artisanal maker of pear and apple ciders and provides brands such as the Redd’s franchise, Smith & Forge Hard Cider and Henry’s Hard Sodas.
MillerCoors, which is the US business unit of the Molson Coors Brewing, supplies produces beers, flavored malt beverages and ciders.