The new six-pack uses one-third of water compared to conventional technologies and helps avoid roughly 1,400kg of CO2 emissions per tonne of packaging produced
Corona launches new 100% biodegradable and compostable six-pack made from 100% barley straw in India. (Credit: PRNewswire/Corona India)
Global beer brand Corona has introduced a new 100% biodegradable and compostable six-pack made from 100% barley straw in India.
The new first-of-its-kind circular packaging intervention repurposes surplus barley straw and reaffirms Corona’s greater purpose of safeguarding and preserving nature.
Corona’s new six-pack uses one-third of the water compared to conventional technologies and helps avoid roughly 1,400kg of CO2 emissions per tonne of packaging produced.
The new packaging is said to be as durable as regular packaging. It also removes the need for using virgin wood from trees and other resources, while also demonstrating Corona’s dedication to preserving nature.
AB InBev-owned Corona has developed the circular and scalable solution in collaboration with Craste, a green, sustainable packaging company.
AB InBev and Craste have been working together for more than three years to create the technology.
Craste co-founder Dr Himansha Singh said: “We are excited to provide industrial-scale circular solutions to organisations committed to moving away from fossil-fuel reliant materials and thus reducing the impact on the environment.
“With this packaging, we have not only saved trees but have also helped farmers by giving them secondary income for barley waste.
“AB InBev’s early support and partnership have been pivotal for us, which helped us within labs and gave us a solid foundation for commercialising our tech from bench to shelf!”
The new packaging is presently being tested in Bangalore, and if successful, it will be expanded to other Indian states.