A ‘”tooth friendly” tape has been introduced by PP Payne to help confectionery manufacturers communicate a “good for teeth” message to the consumer.

The tear tape features the worldwide recognised Happy Tooth symbol, licensed to Toothfriendly Sweets International. TSI has approved the tape, which is being supplied to confectionery manufacturers who are licensees.

By placing the Happy Tooth symbol onto tear tape, TSI hopes to increase its prominence among consumers. Previously, it had been positioned on the corner of a pack, which meant it was not always visible in-store.

The tear tape, positioned around the pack, features multiple Happy Tooth logos, printed on a white or red background.