World Centric, a provider of certified compostable products for the foodservice industry, has introduced its new retail packaging and refreshed brand identity.
The new and updated packaging will be introduced onto retail the shelves across the US in early May.
World Centric will debut the new packaging and brand identity at its new trade show booth at the Natural Products Expo West Show (NPEW) in Anaheim. It will phase in through the next six months.
The look will cover the entire retail line, from plates and bowls to cutlery, cups, napkins, facial and bath tissues, paper towels and waste bags.
World Centric sales senior vice president Mark Stephany said: “We are pleased to share our new look with our retail partners. They have been asking for us to update our retail brand presence.
“We saw this as an opportunity to amplify the awareness of our mission – to make an impact through global grassroots projects that promote social and economic development, environmental education, and waste reduction.”
The new brand identity, as claimed by the company, will highlight its commitment to use plant-based and 100% compostable products. World Centric also pledged to donate at least 25% of its annual net profits to social and environmental causes.
The company stated that preserving the environment for future generations is an important factor in consumer purchasing decisions. Its redesigned packaging, with its new brand, depicting a woman planting a sapling, signifies its support for reducing waste in everyday life while helping to improve global economic, environmental and social systems.
World Centric CEO Aseem Das said: "World Centric is already well known as a leader in environmentally responsible, compostable foodservice and retail tableware.
“All of our products are made from renewable resources like wheat straw, sugarcane bagasse, bamboo, corn and silver grass, so it makes sense that our new retail packaging and brand identity further elevate our efforts to encourage people to use fully compostable products. We are excited to share our new look with our loyal customers that continue to support our brand's sustainability efforts."