Minute Maid, a beverage brand of The Coca-Cola Company, has rolled out three Enhanced Chilled Juices and Juice Drinks in new, 12fl oz single-serve bottles.
Pomegranate Blueberry, Pomegranate Lemonade and Strawberry Kiwi flavored juice drinks now come in the new, on-the-go package.
The juice maker claims that Pomegranate Blueberry flavored 100% juice blend of five juices comes with Omega-3/DHA and four other nutrients to help nourish the brain and body, Pomegranate Lemonade consists of antioxidant vitamins C and E, which support a healthy immune system, and Strawberry Kiwi flavored juice drink, made with Yerba Mate extract and fruit juice, boosts energy levels.
Minute Maid Enhanced 12fl oz single-serve bottles are available through the nation in supermarkets and mass merchandisers at a suggested retail price of $1.59. The company also said that all five variants of Minute Maid Enhanced juices and juice drinks, including Pomegranate Flavored Tea and Heart Wise Orange Juice, are available in 59fl oz multi-serve bottles, throughout the US.
Mike Saint John, president of Minute Maid business unit, said: “Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best. Whenever you need something nutritious and refreshing and you’re on the go, Minute Maid Enhanced single-serve varieties are the perfect option.”
The company also said that the Enhanced juices portfolio, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.