Lauraville Packaging, a New York-based designer and manufacturer of adhesive-backed packaging solutions, plans to launch its on-pack advertising solution, encapsul-Ad, at EastPack, at the Jacob Javits Convention Center in New York.
Lauraville Packaging president and CEO James Mathewson said, “A product’s promotional campaign ultimately drives product sales, but encapsul-Ad drives the promotion itself, placing it directly in the consumer’s line of vision at the moment the purchasing decision is made.”
Encapsul-Ad ensures that consumers are informed about the details at the point of purchase or the point of delivery.
Encapsul-Ad refines the traditional on-pack advertising model by providing a turnkey solution, combining sleek designs with in-house manufacturing of the delivery packaging, saving design time and reducing production costs.
Lauraville Packaging adhesive-backed solutions package various items relevant to multiple industries, including gift, loyalty or membership cards, promotional DVDs, flash drives, coupons and informational and instruction booklets.