Jordan-based Kasih Food Production has revitalizes hummus range for international market using Tetra Pak packages.
The new range of hummus products in Tetra Pak packages were unveiled at the Anuga food and drink fair.??
The Jordanian company is looking to expand its share of the hummus market through the launch of the new range.
Kasih Food Food Production general manager said: “Bringing quality food to consumers is our top priority. We have developed a special range of Mézete hummus products with homemade quality, offering exciting flavours such as plain, jalapeno, garlic, chili, thyme and sundried tomatoes.
“We are confident that these innovative and tasty products will find their place in homes and restaurants in every market around the world.”??
?Tetra Pak has provided its Tetra Fino Aseptic pouches for different volumes of the hummus product range that includes 1kg, 70g and 135g.
Tetra Pak product management and commercial operations executive VP Charles Brand said: “We are pleased to support Kasih in capturing the growth of a healthy food segment.
“We see huge opportunities in the prepared food category due to changing consumer lifestyles, and we are committed to supporting our customers with solutions that provide the best food protection and convenience.”??
Earlier this month, Tetra Pak announced an investment of €30m to upgrade a packaging material converting factory in Denton, US, to cater to the needs of the US and Canadian markets.
As part of the upgrade, Tetra Pak plans to install a new laminator at the Denton facility, which is expected to help the company to come up with a broader variety of packaging formats.
Image: Tetra Fino Aseptic pouch with Mezete hummus, 1kg. Photo: courtesy of Tetra Pak International S.A.