California-based, eco-friendly bag manufacturer Ecozuri has released a line of chic, reusable, boldly colored shopping bags which are a step away from the ubiquitous, white plastic shopping bag.

The bags are a step-up for modern consumers looking to make an eco-friendly fashion statement.

Ecozuri’s machine-washable and waterproof designs are made from 100% certified recycled plastic and are strong enough to hold up to 50 pounds in each bag.

Ecozuri founder Lily Wu said that it is going to be a solution to help reduce the landfills caused by excessive plastic use.

Ecozuri includes a free reminder kit with every purchase to help consumers remember their reusable bags. The kit contains a door hanger that doubles as a plastic bag recycler to store stray plastic bags for recycling, or an earth tone wrap that you can slip on your vehicles steering wheel and fridge handle, or a flexible engraved buckle that you can use to attach your folded Ecozuri bag to your key chain.