Coca-Cola’s Contour Bottle Rolls Into Florida In Two-Liter Form

Research suggests that the contour package has the potential to re-energize sparkling beverage sales in stores

Coca-Cola, has introduced a new curvy contour bottle to the Florida market, in two-liter version package. After successful pilots in Birmingham, Alabama and Chattanooga, Tennessee, the new bottle was rolled out in multiple southern cities of the US in 2008 and in Philadelphia in May.

The company claims that the new two-liter form of Coca-Cola’s package was preferred over the straight wall in consumer tests conducted by Coca-Cola North America (CCNA). The research suggests that the two-liter contour package has the potential to re-energize sparkling beverage sales in stores.

All Coca-Cola brands will be available in the new two-liter contour package, including Coca-Cola, Diet Coke, Coke Zero, Caffeine Free Coca-Cola and Caffeine Free Diet Coke. The contour PET bottle and cap are reportedly recyclable.

Carl Leroux, vice president of sales operations for Coca Cola, said:“We want to offer our brands to consumers in a special way that fits their needs, and that includes sharing Coca-Cola products from a contour bottle. Consumers love this package innovation, and I’m proud of the partnership Coca Cola Entreprises (CCE) and Coca Cola North America(CCNA) demonstrated in bringing the contour bottle to our customers and consumers.”