The Pepsi recycling message will also be included on the caps of Pepsi MAX Raspberry, and on the back of packs for the remaining flavours, to ensure sustainability is at the front of shopper’s minds
Pepsi MAX rebranded cans and bottles will be available from March 2020. (Credit: Britvic PLC.)
Pepsi MAX is elevating the flavoured cola sector with a colourful new packaging redesign across its much-loved flavours; Cherry, Raspberry and Ginger. The bold new Pepsi MAX rebranded packaging is set to appeal to Gen Z and millennial consumers with the quirky new design that brings the flavours to life, which will drive purchase intent and sales.
Pepsi MAX prides itself on being a great tasting, quality cola which consumers love across the nation. This is evident as Pepsi MAX flavours (Ginger, Cherry and Raspberry) make up 53% of the total flavoured cola segment, and Cherry is the number one flavoured cola in the category1. Pepsi MAX Raspberry was also the number one soft drink launch in 20192 .
The new packs will appear on TV in March to drive awareness amongst consumers. The rebrand will also have digital and in-store support. The Pepsi recycling message will also be included on the caps of Pepsi MAX Raspberry, and on the back of packs for the remaining flavours, to ensure sustainability is at the front of shopper’s minds.
Source: Company Press Release