The locally produced bottles will be used for its wide range of beverages across all official FIFA World Cup Qatar 2022 sites, including stadiums and fan zones
Coca-Cola Middle East has launched its new 100% recycled PET (rPET) bottles for FIFA World Cup Qatar 2022. (Credit: Kenny Eliason on Unsplash)
Coca-Cola Middle East and Qatar’s Supreme Committee for Delivery & Legacy (SC) have unveiled the new 100% recycled PET (rPET) bottles for FIFA World Cup Qatar 2022.
The locally produced bottles will be used for its wide range of beverages across all official FIFA World Cup Qatar 2022 sites, including stadiums and fan zones.
Coca-Cola Middle East’s pilot of 100% rPET bottles aligns with the SC’s initiatives on responsible plastic recycling and marks the company’s debut in locally producing bottles in the region.
The packaging will be used for the first time at a FIFA World Cup tournament.
Under the trial programme, 100% rPET packaging will be offered for 350ml Coca-Cola, Sprite, and Fanta bottles as well as 500ml Arwa water bottles.
The Coca-Cola Company Middle East vice president & general manager Tolga Cebe said: “Piloting the 100% rPET bottles for our Coca-Cola, Sprite and Fanta beverages and Arwa water during the tournament marks a major milestone for our operations in the region.
“It is an important step towards our global World Without Waste ambition to collect and recycle a bottle or can for every one sold by 2030.
“For Coca-Cola Middle East, this is part of a journey, and we aim to continue to champion waste collection projects and minimise our impact through local partnerships and initiatives.”
Additionally, the beverage firm has placed designated recycling bins throughout the FIFA World Cup 2022 venues.
Through its on-ground and on-screen communication, Coca-Cola will also educate volunteers and fans on responsible recycling, ensuring recyclable plastic waste is placed in the correct bins for further repurposing.
The Supreme Committee also announced that the plastic bottles that were collected and segregated during the competition will be recycled locally and made into rPET bottles. It will help close the loop and achieve one of the SC’s main goals of leaving a green legacy.
Qatar is reducing the quantity of plastic garbage generated in the nation and throughout the region with this initiative and the SC’s One Tide campaign.