Coca-Cola European Partners (CCEP) has announced biggest brand investment in Sprite in over five years.
The company is unveiling a brand refresh and new Sprite Lemon Lime and Cucumber No Sugar variant.
CCEP has invested in new bottle and brand re-design across the entire Sprite portfolio to provide the new look for the brand products.
The company has retained the green colour Sprite that has been using since 1961, while refreshed lemon and lime imagery on all can and bottle formats.
The dimples that presently appear on existing 500ml bottles of Sprite will be featured on 2lt bottle, representing the drink’s refreshing citrus bubbles.
Sprite Lemon Lime and Cucumber No Sugar with new look will help retailers to pull more consumers tap into consumer demand for light flavoured carbonates, said Coca-Cola.
The new variant is available in 330ml cans, 500ml and 2lt PET bottles.
Sprite Lemon Lime and Cucumber No Sugar, which soft drinks tax exempt, is said to contain zero calories and free from caffeine and preservatives.
CCEP has also allocated £3.3m for marketing campaign of the brand, which is expected to bette communicate brand’s natural flavor and no sugar message.
CCEP GB customer marketing director Simon Harrison said: “This month marks an exciting time for Sprite as we announce its biggest investment in over five years.
“The introduction of the Cucumber flavoured variant and brand redesign will look to grow one of our much loved core brands which is currently worth almost £55million in GB.
“With zero sugar flavoured carbonates currently driving growth within convenience and grocery, there is no better time to launch Sprite Lemon Lime and Cucumber No Sugar which we’re confident will excite our core millennial audience who are always on the look-out for new innovative flavours and experiences.”
Image: CCEP to introduce Sprite Lemon Lime and Cucumber No Sugar variant with refreshed look. Photo: courtesy of Coca-Cola European Partners.