CO YO LAUNCHES NEW PACKAGING TO REFLECT THE BRAND'S ALL-NATURAL INGREDIENTS
CO YO ANNOUNCES PACKAGING EVOLUTION WITH NEW CLEAN, PREMIUM POT AESTHETIC TO REFLECT ALL-NATURAL BRAND VALUES
Britain’s first and most loved coconut milk yoghurt brand CO YO has evolved its packaging portfolio to reflect the simple, all-natural ingredient list and premium ethos of its product range.
The all new packaging will be rolled out into retailers nationwide from early April. A clear reflection of CO YO’s value proposition, the design is kept sleek and minimal with eco-friendly board wrapped pots, which are recyclable and offer a clean and premium finish.Innovation is at the heart of the CO YO brand, which was the first company to launch coconut milk yoghurt to the UK. With dairy-free yoghurt sales sector surging by 41.2% in 2016, the brand’s decision to evolve the aesthetic responds to demand from a burgeoning lifestyle sector.
The new pots have been created in-house by the CO YO design team. Each peel-away lid has a distinctive warm-hued colour aligned with the individual flavour variety. The pots feature a bold white background, evocative of the natural coconut colour and a clear reminder that one whole coconut goes into every 100g of dairy free yoghurt.
The range will be available in shelf ready packaging: the same product and weight as before, but in taller, slimmer pots for increased visibility in-store.
Bethany Eaton, Founder of CO YO says: “We are proud to be evolving the CO YO design and believe that the new packaging expresses the brand’s values and premium ingredients in a clean and elegant way.Our redesigned and eco-friendly taller pots ensure CO YO has greater brand presence on the shelf, while reflecting the all-natural and simple ingredient list that make up the dairy, lactose, gluten and soya free yoghurts.”
Every CO YO product is all-natural, made from whole ingredients and free from dairy, lactose, gluten and soya. It is the only coconut yoghurt brand that contains absolutely no preservatives, additives, refined sugar or added water. The company is the only coconut milk yoghurt brand to create the product on its own premises.
 The Grocer Magazine, Focus on Yoghurts and Potted Desserts Report – 1st April 2017