Plant-based single serve coffee pods provider Club Coffee has announced the launch of a new compostable coffee pod compatible with Nespresso Original Line brewers, and a shift towards sustainable packaging.
Image: PῧrPod100 comes in a compostable freshness overwrapping. Photo: Courtesy of Club Coffee/ GlobeNewswire.
Club Coffee’s newly launched coffee pod, PῧrPod100, is manufactured using plant-based components such as lid, ring, coffee and mesh to create a format that enables consumers to smell the coffee in the pod.
Club Coffee said that it has achieved a 40% growth in national branded compostable pod sales.
In addition, Club Coffee said that it is the first company in North America to develop a BPI-certified plant-based coffee pod, which helped it in becoming a partner to brands such as Ethical Bean, Jumping Bean, Muskoka Roastery, Melitta Canada, McCafe and President’s Choice for their compostable single-serve choices.
Brands are expected to start using the Nespresso compatible plant-based pods later in 2019.
The company quoted the Nielsen data from 2018, which showed a 40% increase in national branded compostable pod sales, indicating a strong consumer demand for eco-friendly alternatives to single-use plastics.
Club Coffee CEO John Pigott said: “With consumers turning against plastic coffee pods and other single use plastics, brands see that plant based compostable single serve formats deliver big results. This is great news for our customers and their consumers.
“The demand for espresso pods is growing fast and as the market leader, we are pleased to offer our customers the opportunity to dominate this exploding market with a plant based, compostable pod. The data is clear, consumers love compostable, especially when the alternative is petro-plastic that recyclers typically don’t want.”
Club Coffee is also planning to transform to a full brand compostable ecosystem with new innovations that include compostable freshness overwrapping for individual pods and a fully compostable packaging for larger quantities of pods that will be introduced in 2020.
York University Waste Wiki Project research scientist research scientist Calvin Lakhan said: “A conventional single serve coffee pod is made of plastic, has a liner and is extraordinarily difficult to recycle. Compostable pods abate twice as much carbon when compared to plastic pods, but at approximately 1/20th of the cost – it is both the economically and environmentally preferred option.”
The company claims that the coffee pod is the first single serve pod approved by the Compost Manufacturing Alliance (CMA), apart from the certification.