The renewable packaged water is now available in Lemon, Blackberry, Cucumber and Grapefruit flavours on the firm’s website and will be restocked in stores soon
Boxed Water launches Boxed Water Is Better with its anticipated line of fruit flavour options. (Credit: PRNewswire / Boxed Water Is Better)
US-based water packaging firm Boxed Water has launched the renewable packaged water in the water aisle, Boxed Water Is Better, with its anticipated line of fruit flavour options.
The packaged water is now available in Lemon, Blackberry, Cucumber and Grapefruit flavours on the firm’s website and will be restocked in stores soon.
According to the firm, every Boxed Water carton is UV treated and purified through an eight-step process to maintain the crisp and fresh taste.
The fruit flavours, crafted with Boxed Water’s taste and purity, are returning for all sustainability-minded consumers in 2022 after they went sold out in 2021.
The firm said that the new range can meet the demand of fans of Boxed Water who wanted a wider choice of goods to quench their thirst and stay sustainable.
Boxed Water CRO Robert Koenen said: “We heard the calls for more options and set out to create a line of naturally-flavoured Boxed Water products.
“But we weren’t prepared for just how quickly they would sell out. We know a lot of people have been asking and we’re pleased to be offering them again!”
All the flavours will be available online in individual 12-packs, allowing customers to choose their favourite and buy it with only a few clicks.
For the indecisive sustainable consumer, Boxed Water is also offering fruit flavour combo packs to mix and match.
Boxed Water was launched in 2021 with four fruit varieties for consumers looking for healthy, pleasant, and environmentally friendly solutions.
The firm witnessed a 33% incremental increase in demand due to last year’s placement with certain retailers.