The new packaging locks in all the freshness of a great tasting gummy bear, while maintaining a sustainable stance by being fully recyclable and providing more shelf life and merchandising flexibility
Better Bears Foods Launches New and Improved Product and Packaging. (Credit: Tumisu from Pixabay)
Better Bears Foods Inc. (Private) (“Better Bears” or the “Company”), is pleased to announce the commencement of shipping of its new and improved product and packaging under all SKU’s (Mixed Berry, Tropical Citrus and Variety) into the market.
This new product will be available in both traditional retail locations and the Company’s direct to consumer channel.
As part of the product enhancements the newly created separate Canadian and US formulations provide enhanced taste, texture and shelf life along with superior nutritional facts compared to full sugar confectionery offerings.
Jeff O’Neill, President of the Company commented “We already have an amazing product, however, it is our ongoing goal to make incremental product improvements and we believe our new formulas deliver an amazing taste and texture experience that is nearly indistinguishable from conventional full sugar gummy candies but with a fraction of the sugar or calories. I can’t believe it’s not sugar!”
In addition to the newly created Canadian and US formulations, the company has also vastly improved its packaging. The new packaging locks in all the freshness of a great tasting gummy bear, while maintaining a sustainable stance by being fully recyclable and providing more shelf life and merchandising flexibility.
Lorenzo Di Nino, Vice President of Growth and Business Development, who leads the company’s supply chain and growth initiatives added, “We have made great strides in our ability to deliver an improved speed to market and this latest enhancement to our portfolio is exciting as we continue to gain new points of distribution in the market.”
Source: Company Press Release