The announcement follows Berry’s recent agreement with PureCycle to use the latter’s Ultra-Pure Recycled (UPR) advanced recycled resin for recycling


Berry announced its sustainable packaging goal for 2030. (Credit: Berry Global Inc.)

Berry Global Group has unveiled its sustainable packaging goal of using 30% circular plastics across its fast-moving consumer goods packaging by 2030.

According to the plastic packaging manufacturer, circular plastics include recycled and renewable resins such as bioplastics.

The new sustainability goal extends its previous target of using 10% post-consumer recycled (PCR) resin by 2025.

It enables the use of bio-based products made from renewable resources and helps the company shift from virgin plastic and fossil fuels in the long term.

The company aims to provide access to the supply of high-quality recycled material through its global footprint and purchasing scale.

The announcement follows Berry’s recent agreement to use PureCycle’s Ultra-Pure Recycled (UPR) advanced recycled resin for recycling plastics.

Berry Global chairman and CEO Tom Salmon said: “Many of our customers around the world are moving from setting ambitious sustainability goals to taking meaningful action.

“Giving our natural resources multiple lives is critical to transitioning to a net-zero economy.

“Nothing is more important to us than helping our customers meet growing sustainability demand trends by accelerating the industry’s move toward a circular economy where reuse, recovery, and recycling are maximised.”

Berry plans to meet its new recycled content goal through early access to advanced materials such as recycled and renewable resins.

The company aims to speed up its global manufacturing capabilities, in line with altering recycled content legislation.

Its Life Cycle Assessment tool helps firms estimate the environmental impact of several initiatives to prioritise actions toward sustainable packaging.

Berry said that recycled plastic results in reduced energy use, along with the reduced generation of wastes, compared to alternative packaging materials like paper, metal, or glass.

Increased use of bio-based products made from renewable resources such as sugarcane can reduce the carbon footprint of packaging solutions, said the packaging firm.

Furthermore, the company claims that it is actively engaged in various global infrastructure investments, and is partnering with organisations that help prevent plastic waste.