Communities across the United States and Canada can celebrate and enjoy their favorite beverages more sustainably by using and recycling the Ball Aluminum Cup
Ball Aluminum Cup at the F1 Crypto.com Miami Grand Prix. (Credit: Ball Corporation)
Ball Corporation and Sodexo Live! today announced an expansion of their multi-year partnership to advance sustainability efforts in sports and entertainment by bringing millions of infinitely recyclable Ball Aluminum Cups to communities visiting major venues and events across the United States and Canada.
Ball, a leading global provider of infinitely recyclable aluminum beverage packaging, designed the lightweight aluminum cups to bring beverage packaging circularity to sports and entertainment venues in response to growing consumer preference for more sustainable products. Together with Sodexo Live!, Ball is encouraging recycling and sustainability behaviors among sports fans, concert-goers, and other communities.
“We are a forward-looking company that is always seeking new ways to provide impactful solutions to our clients and guests,” said Steve Pangburn, CEO, North America, Sodexo Live! “This expansive partnership with Ball is an example of how we are lowering our environmental impact across venues, in an authentic way that excites the fans and guests we serve each and every day.”
This initiative aligns with the overarching goal of Sodexo’s Better Tomorrow 2025 efforts, which aims to make every day better, safer, and healthier for 75 million consumers around the world. It consists of nine robust commitments designed to reinforce the culture of responsible behavior throughout the business.
Through a nation-wide partnership with Ball, Sodexo Live! venues currently house millions of Ball Aluminum Cups that are available to fans across the United States and Canada. Landmark sports venues include Lucas Oil Stadium in Indianapolis, T-Mobile Park in Seattle, and First Bank Amphitheatre in Nashville. The cups are also available at Hard Rock Stadium in Miami, where they helped drive sustainability at the Big Game in 2020 and will be available to fans attending the upcoming Formula 1 Crypto.com Miami Grand Prix from May 6-8, 2022. For those celebrating from home, aluminum cups are also available for purchase on Amazon and in select grocery retailers and mass retailers including Kroger, Target, Walmart and more.
Infinitely recyclable and economically valuable, aluminum is the most sustainable beverage packaging material, and like aluminum cans, aluminum cups can be easily recycled. In fact, 75 percent of the aluminum ever produced is still in use today and aluminum cans, cups and bottles can be recycled and back on a store shelf within 60 days. Additionally, the Ball Aluminum Cup is now composed of 90% recycled content, the highest recycled content rate of any beverage packaging in its category. The cup was also recently recognized by the 2022 Edison Awards as an innovative sustainable consumer solution. In addition to its sustainability and recycling strengths, the aluminum cup is lightweight, sturdy, cool to the touch and provides an elevated drinking experience.
Source: Company Press Release