Lightweight, sturdy and cool to the touch, the aluminum cup offers consumers a better beverage drinking experience
Ball Corporation has named Blue Ocean Innovative Solutions, a leading omnichannel solutions provider, to represent the Ball Aluminum Cup™ at Walmart and Sam’s Club locations across the U.S.
Ball, the world’s leader in sustainable aluminum packaging solutions, launched the U.S. pilot of its infinitely recyclable Ball Aluminum Cups™ in September 2019. In response to growing consumer demand for sustainable products, Ball identified an opportunity to create an innovative alternative to plastic cups. Just like an aluminum can, which has a global recycling rate of 69 percent, the aluminum cup can be recycled an infinite number of times without losing quality. In fact, 75 percent of aluminum ever produced is still in use today. Lightweight, sturdy and cool to the touch, the aluminum cup offers consumers a better beverage drinking experience and is a game changer for retailers, entertainment venues and concessionaires who want to offer more sustainable packaging options.
“We are thrilled about this new relationship with Blue Ocean Innovative Solutions,” said Daniel W. Fisher, senior vice president and chief operating officer, Global Beverage Packaging. “Our research shows that consumers are hungry for a more sustainable cup solution and Blue Ocean’s expertise in this industry will enable us to bring the Ball Aluminum Cup directly to them.”
“Blue Ocean Innovative Solutions is very excited to partner with Ball on this game changing category innovation that will have a tremendous sustainability impact on the environment,” said Biffy Fletcher, vice president of sales, Blue Ocean. “We also know customers will be surprised and delighted by the unique drink experience this fantastic product offers.”
Source: Company Press Release