A six-page Inprint leaflet label incorporating a wet ‘n’ reveal ink panel that exposes a win or lose message on contact with water is being used for the first ever on-pack promotion for houseplant care product Baby Bio.

The label campaign aims to promote sales by offering customers the chance to win a Mini Cooper or one of 150 instructor-accompanied race track drives.

The Baby Bio bottle’s small, unique shape had previously proved a hurdle to on-pack promotion. The six-page leaflet label provided ample space for promotion without compromising the distinctive container integrity, while ensuring inclusion of all the required competition terms and mandatory legal advice.

Tasked with managing the label’s printing, laminating, die-cutting and finishing, Inprint worked with creative agency Poulter Partners to ensure the label was both eye-catching and functional.