The new solution is intended to increase productivity, lower waste and advance sustainability and can be used as a linerless alternative for variable information (VI) labels


The AD XeroLinr DT is designed for the logistics and e-commerce sectors. (Credit: Avery Dennison Corporation)

Avery Dennison Label and Packaging Materials EMENA has unveiled its latest Forest Stewardship Council (FSC)-certified and phenol-free direct thermal (DT) linerless solution, AD XeroLinr DT.

The linerless solution has been designed to increase productivity, lower waste and advance sustainability.

The new sustainable AD XeroLinr DT is said to be a linerless alternative for variable information (VI) labels.

According to the company, the latest offering is intended for the logistics and e-commerce sectors where the number of shipped parcels is growing day by day.

Avery Dennison product solutions manager Vincenzo Palumbo said: “AD XeroLinr DT offers up to 60% more labels per roll and fewer roll changes, providing customers with greater productivity.

“Importantly, due to using less resources and less transportation, it has a substantially lower carbon footprint. In this way, we’re reducing waste and advancing sustainability.”

Avery Dennison also creates and manufactures the hotmelt adhesive S2045LL using the company’s fully integrated methodology.

The hotmelt adhesive offers customers reliable adhesion and high performance on a variety of applications, including rough cardboard surfaces.

Avery Dennison Strategy and Sustainability marketing director Alena Maran said: “Using the new Avery Dennison Carbon Trust Tool, we’ve been able to measure the savings in carbon and water that can be made with AD XeroLinr DT.

“The results are clear: using AD XeroLinr DT significantly reduces environmental impact.”

The company said that the linerless solution is designed to improve sustainability and drive the packaging industry toward a linerless future.

Recently, Avery Dennison and Dow announced the joint development of a new olefinic hotmelt adhesive to recycle filmic labels and packaging.

The adhesive is capable of mechanically recycling polyolefin filmic labels and polypropylene (PP) or polyethylene (PE) packaging together in one stream.