The move will eventually remove 74 tonnes of plastic and save 760 tonnes of cardboard a year along with removing over 1,200 lorries from the road annually
Asda doubles length of toilet paper per roll and reduces number of rolls per pack on its own brand product. (Credit: ASDA)
British supermarket chain Asda has doubled the length of its toilet paper per roll and reduced the number of rolls per pack on its own brand product to reduce cardboard and plastic usage in the process.
The move, which is said to be the first in the UK, will eventually remove 74 tonnes of plastic and save 760 tonnes of cardboard a year along with removing over 1,200 lorries from the road annually.
Asda said that the FSC-certified Shades double toilet paper rolls will be sold across all seven of the company’s current brands as well as a new pack size on its Quilts and Coconut fragranced packs.
The smallest size available is a multipack of two double rolls, which is equivalent to the number of sheets in a four-pack of regular toilet paper. Double rolls of Asda’s Just Essential toilet paper are already available, the supermarket firm said.
The lengthening of the rolls also helps customers reduce their own plastic waste and the plastic packaging is recyclable at over 150 Asda stores.
According to the company, customers can bring their front-of-store plastic bags and wrappings to recycling points to ensure the packaging is recycled and reduce the impact on the environment.
Asda Household Paper buying manager Sarah Yorke said: “Shades toilet rolls are one of our most popular own-brand products so to be able to make this change and help reduce both our customers and our own carbon footprint without affecting the great quality of our product in any way is an incredibly important step for us.”
Made from 30% recycled content, the pack will also show Asda’s support for Bowel Cancer UK’s #GetOnARoll campaign.
It also includes a QR to raise customer awareness by putting signs and symptoms of bowel cancer on Shades and Just Essentials toilet roll packaging.
Last month, the company replaced its older non-renewable oil-based plastic tea bags with plant-based packaging.