The brewing company’s team worked closely with the product design team at AGP - North America using Ardagh’s Vision4Glass methodology to update their custom glass bottle

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AGP and Sprecher Brewing Company sign supply agreement. (Credit: Thanh Serious on Unsplash)

Ardagh Glass Packaging (AGP), a unit of Ardagh Group, has signed a supply agreement with Sprecher Brewing Company to produce the latter’s glass beer and beverage bottles.

The agreement includes the recently redesigned custom 16oz glass bottle of Sprecher Brewing.

The brewing company’s team worked closely with the product design team at AGP – North America using Ardagh’s Vision4Glass methodology to update their custom glass bottle.

Ardagh updated and enlarged the embossed shoulder decoration of the family name on the bottle using a sculptured embossing process.

The collaboration between Ardagh’s glass production factory in Burlington, Wisconsin, and Milwaukee’s original craft brewery keeps the brewery’s commitment to sustainability and locality alive.

Sprecher’s craft sodas, which come in locally sourced glass bottles, use locally sourced ingredients, including pure raw wild-flower honey, that is fire-brewed in small-batch kettles to deliver a bold flavour.

Sprecher Brewing Company president and CEO Sharad Chadha said: “In today’s world, people want an affordable indulgence – a special experience they can share with family and friends at parties and special events.

“Sprecher’s craft sodas deliver this in an attractive, custom 16oz glass bottle – a staple of our brand. The high-quality glass bottles provide premium shelf appeal, and a vessel for locking in freshness to protect the taste and flavour of our products. Sprecher truly represents happiness in a bottle.”

Furthermore, the glass bottles can travel from the recycling bin to the retail shelf in 30 days since they are completely and endlessly recyclable.

They also deliver great shelf appeal and brand differentiation in a premium, sustainable container while preserving the genuine flavour of the drink, the glass packaging company said.

AGP – North America Beer and Beverage VP Rush Markan said: “Ardagh Glass Packaging is proud to partner with Sprecher Brewing Company to provide consumers with high-quality, American-made glass beer and beverage bottles while helping the brewery meet their brand and sustainability goals.”

Ardagh produces glass bottles and jars in the US and provides a range of glass packaging in different colours, sizes, styles, and finishes.