Ardagh Group, a provider of metal and glass packaging solutions, is working with Stabburet brand on seafood can project.
Image: Ardagh Group is working with Stabburet brand on seafood can project. Photo: courtesy of Ardagh Group.
The importance of a lightweight and fully recyclable aluminium can to contain nutritious seafood has long been accepted, but a recent collaboration in Norway between leading can producer Ardagh Group and major seafood brand Stabburet shows how the versatile package can also become a design icon.
This major project for Stabburet’s mackerel filet, a national dish in Norway, has seen sixty different designs presented on the “Hansa” shaped seafood can. Each design, some of which use cartoons and are all linked by the brand’s recognisable yellow background, represents a different town or place, an aspect of people’s behaviour or way of life in Norway.
To bring this ambitious project to a successful conclusion, Ardagh’s metal packaging plant in Cuxhaven in north Germany, which handled all aspects of the print and production of the cans, worked in close cooperation with Stabburet to ensure that all 60 designs were delivered as specified.
Orkla Foods Norge product group manager Birte Hjorth said: “Mackerel filet in tomato is an important part of the Norwegian everyday diet and we wanted to honor all the loyal consumers throughout the country.
“We therefore created a series of on-pack designs; each design representing a way of living or a typical local feature from a different town or place in Norway. The campaign has been very well received and engaged consumers all over the country.”
Ardagh Group metal division commercial director Patrick Savouré said: “the lightweight aluminium can offers a perfect branding surface for this striking design and together with the excellent functionality, this is a winning combination.”
Source: Company Press Release