Designed for minimal impact and maximum consumer engagement, the refillable lipstick features Aptar’s Iconic mechanism and offers a smooth, constant and precise rotation over time
Beauty dispensing solutions provider Aptar Beauty + Home and cosmetics packaging manufacturer Quadpack have teamed up to develop a refillable lipstick, known as Iconic Woodacity Lipstick.
Designed for minimal impact and maximum consumer engagement, the lipstick features Aptar’s Iconic mechanism and offers a smooth, constant and precise rotation over time.
The mechanism, which is POM-free, glue-free and lubricant-free, facilitates smooth actuation of the bullet. It is said to be reliable and compatible with most filling lines without any adjustments.
Aptar vice-president, Beauty EMEA general manager Sergi Berthet said: “This solution combines Aptar’s expertise in mechanisms for prestige lipsticks, with Quadpack’s know-how in high-end wood solutions.
“Our partnership has led to an innovative and premium refillable lipstick, which illustrates our common goal of a sustainable future for packaging.”
The mechanism is enclosed in a mono-material casing custom-designed and manufactured by Quadpack, produced from 100% certified ash wood from sustainably-managed forests.
The patented ‘Solo Twist’ system has an oval-shaped interior to make sure that the cap is auto-locked on a quarter turn.
The twist gesture is a departure from standard click closures, making it fresh and fun, said Aptar.
Consumers can simply pull out the used mechanism and snap in the new one. They can also keep various colours and insert the one they want to use, said Aptar.
The mechanism is manufactured by Aptar in Chavanod, France (earlier known as Aptar Reboul). The wooden container is made at Quadpack’s wood factory in Catalonia, Spain.
The Iconic Woodacity Lipstick will be commercially available from Aptar and Quadpack.
Quadpack market development director Jeremy Garrard said: “This has been a project firmly based on shared value. Aptar is a respected partner with whom we have a strong history of collaboration.
“Now, we are leveraging each other’s complementary technologies, market positioning and customer base, to create a refillable makeup solution that really makes a difference.”