The firm’s latest range of masstige fragrance spray options addresses new trends and consumer demands for premiumisation and sustainability
Aptar Beauty + Home has launched its latest Essencia Collection. (Credit: AptarGroup, Inc.)
Dispensing systems maker Aptar Beauty + Home has launched its latest Essencia Collection to extend its fragrance pump line for the masstige fragrance sector.
Essencia, enhanced by new variations, is said to be a multipurpose spray collection that meets consumer demands for premiumisation and sustainability.
To ensure the best lead times, agility, and scalability, the range is available on a global scale, with manufacturing and customisation facilities in Europe, the Americas, and Asia.
Aptar Beauty + Home Global Marketing and Innovation vice president Xavier Joseph said: “The masstige market has its own specificities. Fragrance brands in this segment need accessible, more sustainable solutions with premium aesthetics.
“Essencia is inspired by prestige contemporary codes, driven by sustainability and empowered by best-in-class technical and design expertise.
“A robust industrial footprint allows us to deliver this essential solution to brands around the world.”
According to the firm, Essencia meets businesses’ requirements to expand their fragrance line-up with improved quality characteristics.
From a seductive long-lasting spray to portable scent packaging, the range offers a variety of options to meet the needs of all customers.
Aptar said that its spray technology offers dosages of 70, 100, or 130 µl per stroke, delivered in the brand’s chosen spray pattern for a real sensory experience.
With custom features and ornamentation on the collar, actuator, and cap, tailored solutions may be made to fit any brand image thanks to
Essencia’s design and sophisticated finishing are adaptable to any brand image along with tailored solutions with custom features and ornamentation on the collar, actuator, and cap.
Recently, the company inaugurated its Go2Lab innovation centre in Trumbull, Connecticut to boost product packaging development and innovation.
The innovation centre offers sampling, lab testing, custom design and development, working prototypes, as well as tooling and moulding, all in one place for packaging innovation.